WHALE WINE
Whale Wine is a luxury wine brand under Whale Club, created exclusively for those who appreciate depth, rarity, and refinement. Drawing inspiration from the quiet strength of the deep sea, its identity mirrors the fluid elegance of wine, vast, composed, and deeply layered. Designed for true collectors within the club, the visual system embraces minimal restraint and quiet sophistication.
BRAND IDENTITY
PACKAGIBG DESIGN
PACKAGIBG DESIGN
The brand identity is aligned with Whale Club and Whale Wellness. To strengthen the brand identity, we have added the icon of the bottled wine shape on the logotype. The primary colour palette is inspired by the sea & whale. We paired the custom designed logotype with the Sitka type family for its classical stance and technological details, and also the Charme type family for its informal stance and bold hand written looking detail.
For the packaging of the wine, we have used the cut out shadow shape of the whale and waves as an eye catching detail.
