WHALE WELLNESS
Whale Wellness is founded in 2023, locate in Causeway Bay Hong Kong, it is a premium wellness studio offering physiotherapy, yoga, meditation classes & stretching trainings. The founder approached DIP MAD to reimagine their corporate identity & website.
BRAND IDENTITY
WEB DESIGN
WEB DESIGN
We uncovered 2 core values that were then developed into visual metaphor, ‘Serenity’ and ‘Mobility’ as a balance of human being. To express these 2 values, we have used the colours of sand and sea. As this project is to align with the identity of Whale Group, to stand out we have created an icon of seashell which is able to blend in the same visual system. Seashell represents echo, which matches the mindfulness concept. The selection of logotype is rounded and minimalistic, so as to echo the brand values of healing and comfort.
