SARU STUDIO
We created SARU STUDIO, a luxury sub-brand for Three Monkey, a Japan-based car rental company—designed for a discerning audience seeking high-end automotive experiences.
BRAND IDENTITY
ART DIRECTION
PACKAGING DESIGN
WEBSITE DESIGN
ART DIRECTION
PACKAGING DESIGN
WEBSITE DESIGN
The brand draws from the image of modern gentlemen with a deep appreciation for cars, positioning the studio as a refined space where exceptional vehicles are curated and admired. The logotype adopts a serif gothic approach—balancing classical elegance with contemporary precision, much like the tension between heritage and engineering found in luxury automobiles.
A custom “SS* ” symbol serves as the key visual device, abstracting both the initials and a mark of distinction—functioning as a seal of quality, rarity, and curated taste. This symbol extends across applications as a recognizable brand signature.
The overall art direction is minimal, structured, and confident. Clean layouts and restrained compositions echo the design language of premium vehicles—where every line is intentional, and every detail speaks to craftsmanship and control.
