ME TIME
Me Time (now named as MOONIC) is a Hong Kong based Chinese medicine clinic owned by a senior registered Chinese medicine practitioner mainly provides services in Chinese medicine cosmetology, menstrual regulation, and breast enhancement acupuncture. We were approached by the founders to imagine a modern and fresh brand identity for Me Time.
BRAND IDENTITY
ART DIRECTION
ART DIRECTION
The identity takes the form of a bold, rounded abstract form of a flower. The flower logo is a representation of herbs that is the core identity of a Chinese medicine clinic. The flower also symbols life and reborn. In the middle and on top of the logo the rounded shape is a symbol of fetal.
We created 3 symbols – “I” shape represents ‘me’, rounded shape represents the fetal, and flower shape represents relaxed experience. The symbols is to identify different service of the clinic. We also created a motion graphic of the symbol for their use in social media.
The logotype made use of CANTO and 源雲明朝 that has a characteristic of pointed edges in the letterforms, reflecting the brand’s mission of attention to details in their service.
