DIPPING

THINGS

INTO

THOUGHTS.

DIP MAD is an independent, multidisciplinary design studio based in Hong Kong.

We aim to generate value and impact via designs immersed in lunacy. driven by alternative designs, we help build iconic brands with a focus in retaining cultural relevance, ensuring brand coherence and increasing visibility.

SERVICES

BRAND &
COMMERCIAL
STRATEGY

Brand Strategy
Commercial Strategy
Visual Identity System
Brand Experience
Naming & Messaging
Campaign Direction
Social Media Campaigns
Exhibition Graphics
Signage
Bespoke Type Design
Brand Management and Monitoring

PRINT &
PACKAGING

Packaging Design
Red Pocket
Calendar
Editorial & Booklet
Premium Printing
Promotional Materials
Label & Collateral

GIFT&
PREMIUM

Festive Premium
CNY Gift & Premium
Corporate Gift
Premium Collection
Fashion items
Homeware
Lifestyle Products
Customized Products

DIGITAL &
EXPERIENCE

Website & App
Interactive Experience
Motion & Animation
Animated Logo
Film Openings
Digital Campaign
Video Content

SELECTED CLIENTS

Avery Dennison
Blackstone
Citibank Global Wallet
Conrad Hong Kong
Des Voeux Chambers
Godiva
Gentry Club
Henderson Land Development Company Limited
Harvey Nichols
Hong Kong International Airport
Hong Kong University Of Science And Technology
Marks & Spencer
Miele
Miricor Group (1827.Hk)
Mitsubishi Heavy Industries
New World Development Company Limited (00017.Hk)
Rainlily
Schroders
Sun Life
The Peninsula Hong Kong
The Repulse Bay Hong Kong
Whale Group Hong Kong
Zensitive Limited

OUR CULTURE

We believe in using design as a tool to immerse brands in creativity and make them more valuable and culturally relevant within our community.

Within our team, we have no hierarchy, as creativity should not be restricted by age or job title. Everyone has their own strengths and responsibilities, and together we work towards achieving our common goals.

We strongly believe in supporting Hong Kong businesses and promoting Hong Kong printing industry. As such, we aim to use Hong Kong printers whenever possible to help revive the industry and showcase the talent of our local printing artisans.

FOUNDERS

Terry Mok & Carl Suen

Terry and Carl are two creative minds who share a common growth experience. They studied together in secondary school, and later both entered the film industry as assistant art directors, responsible for creating scenes and props that fit the story background and character features. During this experience, they developed a strong interest of design.

Initially, Terry and Carl founded a wedding invitation design company called "ginkgo". However, they have always hoped to create more unique works, gradually attracting the attention of a group of commercial clients, and have been exposed to more corporate identity and product packaging design, constantly challenging themselves and pushing the limits of innovation.

CAREER

We are always looking for outstanding creative individuals to join the DIP MAD team. If you are interested in an internship or in working with us then please send an email to careers@dipmad.co with your CV and a portfolio PDF or URL. We are an equal opportunities employer and encourage applications from candidates that are under-represented in the creative industries.

Please note that we may not be able to reply to every candidate owing to the number of applications we receive.