SUN LIFE MOONCAKE PACKAGING

We created a VIP mooncake gift box for a multinational insurance company. The traditional festive atmosphere is no longer limited to bright red and purple, but the company's brand colors are more noble and luxurious.

PACKAGING DESIGN & PRODUCTION

The mooncakes are made from the well-known local brand Huang Yue, which shows the importance of customers to the company. Equipped with a magnetic switch, the moment the gift box is opened, the three-dimensional origami moon inside will shine brightly, and the atmosphere of Mid-Autumn Festival reunion is self-evident. The gift box is also equipped with a type C charging head, making the gift box no longer just for a one-day holiday, but a beautiful collectible.

In terms of packaging, we did everything from paper selection, printing process, to assembly of parts; we are very happy to receive favorable comments from all parties after the launch of the gift box.

CREDITS

Creative Direction

GABRIEL MA

Design

GABRIEL MA

Project Management

TERRY MOK

TECH &
MATERIALS

Mooncake Box

FOIL STAMPING //
DEBOSSING //
EMBOSSING //
GOLD PRINTING //
WOOD-FREE PAPER 130GSM WITH 2MM CARD BOARD