MIELE 2025 CNY SET

Celebrated for its professional innovation and refined design, Miele collaborates with DIPMAD to launch a Chinese New Year set in 2025 featuring an orchid-scented diffuser and festive red packets, offering blessings of renewal and prosperity for the year ahead. The packaging is adorned with a custom geometric floral pattern inspired by orchid petals, delicately printed in layers of gloss and foil to create a subtle yet festive texture — a quiet nod to Miele’s design sensibility and the spirit of new beginnings.

PACKAGING DESIGN & PRODUCTION

CREDITS

Creative Direction

CARL SUEN

Design

CARL SUEN & GABRIEL MA & MEGAN LEE

Project Management

TERRY MOK

TECH &
MATERIALS

Delux Box

EMBOSSING //
FOIL STAMPING //
SILVER PRINTING

Premium Package

GOLD PRINTING

Standard Package

FOIL STAMPING

Red Packet

FOIL STAMPING

Diffiuser Sticker

FOIL STAMPING