MIELE 2025 CNY SET
Celebrated for its professional innovation and refined design, Miele collaborates with DIPMAD to launch a Chinese New Year set in 2025 featuring an orchid-scented diffuser and festive red packets, offering blessings of renewal and prosperity for the year ahead. The packaging is adorned with a custom geometric floral pattern inspired by orchid petals, delicately printed in layers of gloss and foil to create a subtle yet festive texture — a quiet nod to Miele’s design sensibility and the spirit of new beginnings.
PACKAGING DESIGN & PRODUCTION