HARVEY NICHOLS 2026 RED PACKET
Created for Harvey Nichols, this red packet series reinterprets a traditional festive object through a bold, contemporary lens.
The design features a horse in motion, captured in a sequence that builds upward across each piece. This progression expresses acceleration, ambition, and the momentum of a new beginning, echoing the energy of the zodiac year.
PACKAGING DESIGN & PRODUCTION
A deep, saturated red sets the foundation, contrasted with sculpted metallic embossing that brings weight and presence to the form. Light interacts with the surface to reveal subtle shifts in movement, giving the composition a sense of rhythm and direction.
Balancing symbolism with a refined fashion sensibility, the design transforms a familiar object into a statement piece that carries both celebration and intent.
