ARCH AVERY - TRIPLE A PACKAGING
We developed the brand identity and packaging system for ARCH AVERY, centered around their precision-engineered product, the Triple A pin.
Crafted from titanium with an ultra-fine 0.2mm tip, the pin is designed for exceptional accuracy and a secure fit, reflecting a high level of technical refinement. This level of precision informed the overall identity, which emphasizes clarity, control, and engineered minimalism. The product has also been recognized with the Good Design Award 2025, reinforcing its innovation and craftsmanship.
PACKAGING DESIGN & PRODUCTION
For the packaging, we designed a custom aluminium base that functions as both a holder and display object, echoing the material integrity of the product itself. A protective rubber insert ensures stability and durability, enhancing the tactile experience. The outer packaging adopts the brand’s signature orange and white palette, paired with a distinctive typographic system we developed, creating a bold contrast against the product’s restrained form.
Together, the identity and packaging present ARCH AVERY as a brand where precision meets design, elevating a functional tool into a refined, collectible object.
